Microsoft Forced To Drop ‘SkyDrive’ Brand Name (via InformationWeek) Microsoft accepts London court ruling that its storage service name is too similar to products from British satellite broadcaster BSkyB. Microsoft can’t use the term “SkyDrive” to refer to its consumer cloud storage service, according to a court ruling… (more…)

The Fortus Group Reveals a New Brand Identity (via MarketWired) SOURCE: Fortus Healthcare Resources November 14, 2013 11:37 ET UTICA, NY–(Marketwired – Nov 14, 2013) – The Fortus Group, a leading healthcare staffing firm, has rebranded to Fortus Healthcare Resources to accurately reflect and expand its full range… (more…)

Building Brand Identity – Tag, You’re It (via http://paulschaecker.blogspot.nl) By Enzo F. Cesario in Marketing Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone… (more…)

Landor Associates predicts top 10 brand trends for 2014 (via PR Newswire) It’s going to be the year of the fit, the empowered, and the socially responsible Download image Landor. (PRNewsFoto/Landor Associates) NEW YORK, Nov. 19, 2013 /PRNewswire/ — In with the old and out with the new—the top brand trends of 2014 may… (more…)

Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings. Prior to this, the worst an inbound link could do to your site was nothing at all.  Google suddenly changed the rules, and […]