This case study is to timeline the way Contrib built MusicChannel.

BACK THEN

Before Contrib, MusicChannel was on PPC along with other domains on its vertical. It has a measly traffic and should have been earning cents a day.

CONTRIB BUILDS MUSICCHANNEL  USING A PROPRIETORY FRAMEWORK

Then Contrib came in 2014 and placed it on a simple framework that allowed Contrib to create a small community of Contributors, a small army of 46 and Contrib with its Contribution iPartner programme found a couple of people who's sole objective is to get MusicChannel off the ground. Armed with Contrib and VNOC, a vital part of the startup building process where it automates most of the nitty gritty of creating a startup or a business out of brands such as MusicChannel.com

IDEA BEHIND DOMAIN

Contrib created and grouped a team necessary to build and launch MusicChannel. They then decided to create a music platform that allows musicians and artists to compete socially.

The MusicChannel Songwriting Competition is born with a mission is to provide the opportunity for both aspiring and establishing songwriters and musicians to have their songs heard in a professional, local and international arena. MusicChannel is designed to nurture the musical talent of songwriters and musicians on all levels and promote excellency.

Amateur and unsigned songwriters and musicians are invited to participate. MusicChannel has the most prestigious panel of judges of all the songwriting and music contests in the world, YOU, the social community, offering exposure and the opportunity to have songs and covers heard by the most influential decision-makers in the music industry.

TECHNICAL CHALLENGES AND SOLUTIONS

The technical challenges that awaits musicchannel is the unpopularity of paying to win so they decided to take the free option first and let the people win without prizes, just recognition. With only two months, they have been on top of the se's on major keywords and have amassed $50 to 70 advertising/adsense revenues.

Getting artists to join the cause is a little bit difficult on the onset. But once a few joins, this ball will continue to roll.

REVENUE AND BUSINESS MODEL

Going the free route is almost always inevitable but when we have the amount of traffic plus the amount of audience. .