Are you an aspiring entrepreneur looking to craft a persuasive pitch that will win over potential investors? If so, read on for an inside look at the qualities investors look for when assessing a startup’s potential.

The elevator pitch is one of the most important components of pitching your business. It’s essential for entrepreneurs to understand what type of language and information they need to incorporate into their presentation in order to successfully capture the attention of potential investors.

Investors want to know the “why” behind your business. Past performance or promises of future potential are useful, but investors want to see how your business’s mission, vision, and approach will create value and move the needle. Your pitch should focus on what you plan to do and how it’s different from your competitors.

Team and founder backgrounds are also important. Investors want to see that the team members possess the knowledge and skills to make the company successful. It’s important to highlight the unique experiences, skill sets, and backgrounds of your team and founders in order to show potential investors that they are the right people to get the job done.

Numbers matter. Investors want to feel confident that they will get a return on their investment. Demonstrating a clear understanding of the numbers associated with your business, such as market size and growth rates, will help potential investors assess your startup’s long-term potential.

Finally, when crafting a winning pitch for investors, it’s important to show that you understand the market and the competition you’re up against. Provide evidence of any existing customers or partnerships, and address any competitive threats that you face.

Pitching a business doesn’t always come easy, but with the right planning and storytelling, you can craft a pitch that will help to win over the heart of investors. Keep the above considerations in mind, and you’ll have a much better chance of convincing potential investors that your startup is the right business for them.