Building Brand Identity – Tag, You’re It (via http://paulschaecker.blogspot.nl) By Enzo F. Cesario in Marketing Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone… (more…)

Landor Associates predicts top 10 brand trends for 2014 (via PR Newswire) It’s going to be the year of the fit, the empowered, and the socially responsible Download image Landor. (PRNewsFoto/Landor Associates) NEW YORK, Nov. 19, 2013 /PRNewswire/ — In with the old and out with the new—the top brand trends of 2014 may… (more…)

Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings. Prior to this, the worst an inbound link could do to your site was nothing at all.  Google suddenly changed the rules, and […]

Due to the fast paced nature of the web, a site redesign is an important part of the optimizing your site and creating a better user experience. Best practices today may not be viewed as best practices tomorrow. You don’t want to appear outdated, so once every 2-3 years you should launch a new website […]

A report released by my company, Shareaholic, a social plugin service used by 200,000 publishers reaching 250 million people monthly, reveals referral traffic trends from 8 of the largest social networks over the past 13 months. The data (pictured below) shows strong year-over-year growth for Facebook, Pinterest, Twitter, YouTube, and LinkedIn, decline for StumbleUpon and Reddit, and […]